Small Business Cash Flow Clarity
Not ready for a CFO?
Get a 13‑week cash view you can act on.
A simple, safe, and supportive way to understand your cash flow with a trusted advisor — so you can ask the money questions you’ve always been afraid to ask.
✅See receipts, disbursements, and ending cash by week.
✅Flag low‑cash weeks early — reduce surprises.
✅Gain confidence by building your understanding of your financials.
Best for US‑based, non‑inventory professional services at $700K–$2.2M revenue looking for answers beyond backward-facing bookkeeping.
90-Day Cash Forecast – Weekly Update
- Get visibility into where your cash will be
- Clarify confusing areas of your financials
- Understand how to time payments confidently
When can you tell you need Cash Flow Clarity?
You feel like you have your books in order, but aren’t yet ready for the large scope investment of a full-blown CFO
Bookkeeping
Focus is on transaction reconciliation, historical accuracy, month-end close and reporting, and following up with customers for outstanding invoices.
But little is offered in helping a business owner predict the future.
Cash Flow Clarity
Chat with an advisor to build and maintain your 13-week cash flow forecast in a periodic review (weekly, monthly or in between).
And we’ll answer your financial questions in a judgment-free zone.
Fractional CFO
Growth and expansion strategies, 12- to 24-month forecasts, KPI dashboards and reviews, pricing and profitability analysis, capital planning.
But can be more than what the growing business owner needs right now.
We eliminate confusion around numbers,
reduce uncertainty on cash flow,
and improve owner compensation
Said another way…
We make numbers a little bit less scary.
We help owners pay themselves more.
We save leaders guesswork and time.
We deliver reports you can understand.
How It Works
A simple, repeatable cadence that builds clarity week by week
Kickoff & access
Quick checklist to connect read‑only accounting and bank data. We capture your current cash position and upcoming commitments.
Weekly rhythm
We meet each to log in to your accounts, update your forecast, and answer your questions, all in 50 minutes of focused time together. Weekly, monthly, or in between!
Decide with confidence
Spot overspending, assess hire timing, and avoid surprises with a calm, forward‑looking view.
Outcomes You’ll See
Tangible results that reduce anxiety and improve day‑to‑day decisions.
Cash certainty
Gain clarity on where cash will be with a projected ending balance for the next 13 weeks.
Plan for big spend days
Plan for key dates like payroll and taxes to be covered – no more guesswork.
Spend control
Spot subscriptions, vendor creep, and out‑of‑scope costs that quietly drain cash.
Fewer surprises
Low‑cash weeks are flagged well in advance so that you can plan and prepare.
Simple Pricing
✅ Simple, month-to-month, flat fee – scale up or down as your needs see fit with 30 days notice!
✅ Get reliable support from our expert advisors through regular 50-minute weekly sessions.
✅ Get your questions on your financials answered – including the ones you would be too nervous to ask elsewhere.
Weekly Cash Flow Clarity: $1,200/month
Best value
Bi-Weekly Cash Flow Clarity: $995/month
Most Popular
Monthly Cash Flow Clarity: $700/month
For the Cost-Conscious
What’s Included Each Month
A simple, repeatable cadence that builds clarity week by week
90‑day cash model
Google Sheet/Excel with weekly columns and ending balance.
Periodic 50‑min review
Focused session to update the model and make decisions.
Recap notes
Action items and decisions captured after each call.
Risk & runway
Traffic‑light indicators for low‑cash weeks and vendor spikes.
Future planning
Get insights into how you can save money for the big investments you want to make.
Concise weekly recap
Decisions made and a short action list so you can move the needle.
Questions, Meet Answers.
No dumb questions here — just smarter decisions.
Who is this for?
Founder-led, US-based professional service firms (typically $500K–$5M revenue) that want a simple, judgment-free way to understand cash over the next 90 days.
What exactly do I get each week?
A rolling 90-day cash flow forecast (cash in, cash out, ending balance), a 50-minute review call, and clear answers to your money questions — without jargon.
Do you replace bookkeeping or a full CFO?
No. We don’t do bookkeeping in this offer, and we keep analysis tight to the 90-day horizon. When you’re ready, we can graduate you into a broader Fractional CFO scope. And if you need the support, we can step in to help with back-office Bookkeeping.
What if my books are messy?
No shame! We can still work with you. We’ll help you understand what to look into to address the most pressing mysteries. And if expert clean-up is needed, we’ll outline a separate catch‑up path so Cash Flow Clarity stays focused and affordable.
How soon can we start?
Most clients start within two weeks. Kickoff includes a checklist for smooth onboarding, including an action to connect read‑only accounting and bank data so the first forecast is smooth.
Can I pause or cancel?
Yes — month-to-month with a simple 30-day notice. We’ll provide an export of your latest 90‑day model so you keep your visibility.
Ready to see your next 90 days?
Let’s replace financial anxiety with clarity. It starts with a simple conversation.
Schedule Today!
Norman Professional Services
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