Ready to Tame the Monster Under Your Bed?
Lauren glanced up from her paper-strewn desk. Her forehead was furrowed, and her lips were pulled into a thin line. I’ve seen this look a lot on small business owners. Her digital marketing firm was six years old, and she had 12 employees. The company was doing well....
The True Cost of Not Doing Job Costing
The owner of a marketing communications business—let’s call her Christine—was sitting across from me. She cradled her head in her left hand and sighed. Then she looked over at me with large, pleading eyes and said, “My people have never been busier. But in the 10...
