Apr 19, 2018
The owner of a marketing communications business—let’s call her Christine—was sitting across from me. She cradled her head in her left hand and sighed. Then she looked over at me with large, pleading eyes and said, “My people have never been busier. But in the 10...
Jan 2, 2017
After the holiday shopping and celebrations of December, January often shines the cold light of reality on a new year—highlighting how prepared you feel for it. In the world of small business, that includes having a budget. Last month, we looked at how your company...
Jun 1, 2016
Continuing the saga of “time is money…” Last month I wrote about how important it is for the small business owner to know exactly how his/her time gets spent – billable or non-billable, sales development or staff development and list goes on. This month I want to...
May 19, 2016
I’ll cop to walking on the fastidious side of the street. And as someone obsessed with the accuracy of numbers, I’ll confess that high attention to detail might run deeper in my veins than it does in yours. I get paid to produce ART after all. ART stands for...
Aug 19, 2015
When I was a boy I recall asking my Dad questions like “Which is better – Cubs or Sox? Or mountains versus oceans for a vacation? Or stick shift or automatic for a new car?” And whenever my question basically boiled down to a choice between two equally...
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